Estabrook's Newsletter
50% OFF Select Houseplants
Issue #128 - November 21, 2007
Tips, Tricks & Tactics

Estabucks - A New Way to Save

Introducing Estabucks

Melvin Estabrook founded Estabrook's Farm & Greenhouses more than 50 years ago on the principle of providing quality at a reasonable price. With our new ESTABUCKS program, you have an opportunity to save on our high quality plants and products any time of the season.

$50.00 ESTABUCKS are now available for just $35.00

Whether it's geraniums in May, a new landscape in July or fresh greens next Christmas, ESTABUCKS allow you to invest in your garden and save 30% on what you want, when you want it.

Estabucks

How ESTABUCKS work...

  • Purchase your ESTABUCKS online, over the phone or at a register anytime between November 15th and March 15th
  • Redeem them anytime after April 1st - there's no expiration date!
  • Save 30% on any regularly priced items*

ESTABUCKS allow you to...

  • Make an investment in your garden
  • Decide when you're going to save and on what
  • Give the gift of gardening at a discount

* Sorry, gift cards and design services are excluded

ESTABUCKS are available online, over the phone, or in-person at our retail location in Yarmouth from now until March 15th.

Wreath

Mail Order Wreaths

For a festive holiday season, send 24" balsam fir wreaths, decorated with red berries, your choice of pine cones and generous bows in red, maroon velvet, or glistening plaid. A personalized gift card and UPS shipping anywhere in the U.S. is included for $39.

Order your wreath online today!

Poinsettia Care Guide

Poinsettias
Avoid overwatering your poinsettias and they'll serve as a wonderful holiday accent

Poinsettias are green plants with long-lived bracts (vividly colored leaves) and golden-yellow flowers. The typical household environment is suitable for maintaining vigor of the plant as long as you keep the following guidelines in mind:

Placement

Place your poinsettia in a room with sufficient natural light. If you can comfortably read fine print using only the present light, the room is generally okay. You should also avoid drafts or excess heat from appliances.

Cooler room temperatures will prolong the color intensity of your plant's bract color, so do your plants a favor by keeping the room temperature between 60 and 72 degrees.

Watering

Appropriate watering of your poinsettia is critical and often the cause of problems. Water your plant thoroughly when the soil surface is dry to the touch. For a typical plant in a 6" pot, this might be a 8 oz glass of water twice a week. Overwatering is often responsible for more deaths than underwatering, so only apply water when it is needed.

Please note that the popular 'Winter Rose' variety is extremely sensitive to overwatering. At Estabrook's, we grow this specific cultivar in a clay pot to minimize watering mishaps. Please pay special attention to providing it with appropriate water levels.

Aftercare

When the holidays are over, it doesn't mean it's the end of your poinsettias. When the bracts age and become muddy green, you can cut the plant back to 8" and grow it as a foliage plant. It can even be placed outside when temperatures warm up. For maximum success, fertilize with balanced nutrients once or twice during the season.

In early fall, return the plant inside and provide it with 12 or more hours of continuous darkness for 3 weeks. With proper care, your poinsettia will produce colored bracts again!

Estabrook's • Open 7 Days a Week • (207) 846-4398 • www.estabrooksonline.com